While hiring an Advertising agency, keep several factors in mind. The following are some of the most important factors to consider when hiring an agency:
Changing client requirements or strategy. Changes in a client’s business often force agencies to change their scope of services. A conflict in the agency’s compensation or account is also a major reason for the severance. Many clients avoid working with agencies whose business interests conflict with their own. Also, the lag between the ideation stage and implementation stage can result in the idea being lifted before it has been properly implemented. Ultimately, it’s up to the client to determine which of these factors led to the severance of the relationship.
An advertising agency will present their ideas to the company. They will present to them their plans and ideas on how to best achieve the company’s goals. They will also present supporting evidence like samples of content, web designs, and logos. During this stage, a project manager will monitor the progress of the work and make necessary adjustments as the project proceeds. A successful advertising agency can help increase a client’s bottom line and generate more revenue.
Large agencies dominate the advertising industry in India. They account for over 16,000 crores in advertising billing annually. However, there are smaller agencies operating on the district level throughout the country. Smaller agencies have a single or two-man team, while medium-sized agencies have teams of freelancers. These agencies tend to specialize in a specific functional area. In addition to managing the advertising campaigns of large corporations, they also manage local ads, text ads, direct mail, and online ads.
