The Campaign url manager tool makes the task of creating and maintaining tracking links easier. Its limitations can make it inefficient for large businesses with many Ad Campaigns. Large marketers don’t have the time to manually insert tracking links or manage multiple URLs. Fortunately, there are several solutions to this problem. Here are three of them:
Customize the URLs based on the Campaign name and website URL. Campaign names must make sense when analyzed later. For example, a URL to your website would look very different from one to the Apple App Store or Google Play Store. When using the Campaign or manager tool, you can easily modify the URLs according to your business needs. There are some important parameters to keep in mind when creating and customizing URLs. Moreover, URLs can be shortened and made longer.
Ensure consistent data formatting. The Campaign URL builder does not enforce consistent formatting. This leads to data that is difficult to interpret, due to different naming conventions. It costs analysts’ time to compile reports with inconsistent data. Inconsistent naming conventions can lead to confusing data and a lack of data hygiene. Another disadvantage is that spreadsheets may become out of date and separate teams may develop them. Typos are also common when using spreadsheets.
Create a campaign URL that incorporates data from Google Analytics. If you want to track conversion rates by campaign, the Google URL Builder tool helps you track conversions. The Campaign tracking URL is also case-sensitive. For example, ‘?’ Should be used between the URL body and query string. Spaces are prohibited in the Campaign tracking URL. Google URL Builder has always been a useful tool for analyzing website traffic. It also helps you to segment your data for better understanding advertising.